Preferred Pricing

GM Preferred Pricing

Depending on where you work and your company’s relationship with GM,  you may have access to our Preferred Pricing vehicle discount program. That means you get employee prices on the purchase or lease of nearly any new Chevrolet, Buick,  or GMC.

GM Preferred Pricing allows for employees of Select partner company’s to purchase or lease a New vehicle at 2% over the dealer price. This equates to significant savings and a great opportunity. You can save even more by combining the Preferred Price with other offers such as Student Bonus, GM Card allowances, cash credits, subvented interest rates and leasing programs.

The Preferred Pricing Program offers an incredible price to some of Canada's largest employers. Examples include Loblaws, Hudson's Bay Company, RBC, Ontario Power Generation, Walmart , Home Depot,  Sobeys, Shell, Co-op, Air Canada, CIBC,  plus many others.

What is Preferred Pricing?
Eligible employees pay GM Employee Price* on their purchase, lease or finance of an eligible new Chevrolet, Buick, or GMC vehicle. To ensure all applicable incentives are passed on to eligible Preferred Pricing employees, the dealership and the employee must both acknowledge the calculation on a special Preferred Pricing worksheet that details all costs associated with the purchase.
You may purchase, finance or lease up to two (2) new vehicles per calendar year.
Certain GM incentives can be combined with Preferred Pricing. Eligible incentives include most national and regional offers. You can redeem your Scotiabank® GM®* Visa®** Card Earnings – subject to GM Card program rules while also combining Preferred Pricing with the Canadian Forces Appreciation Discount, Mobility Program and/or Student Bonus. Visit Scherer for details on current offers, or find current offers on
Canadian employees (all active hourly and salaried staff and their spouse, not including contract or retired employees) of eligible Preferred Pricing companies.
Almost every new Chevrolet, Buick, or GMC car, SUV, crossover, van and truck is eligible. However, some models/trims may not be eligible and other models may have limited availability.
The selected vehicle(s) must be titled and registered in the approved employee's or their spouse's name for personal use only.
You must keep your vehicle for at least six months and 12,000 km.
No. Previous purchases are not eligible.


To check if your place of employment qualifies for GM Preferred Pricing, please fill out and submit the form below.