GM Preferred Pricing
Depending on where you work and your company’s relationship with GM, you may have access to our Preferred Pricing vehicle discount program. That means you get employee prices on the purchase or lease of nearly any new Chevrolet, Buick, or GMC.
What is Preferred Pricing?
Eligible employees pay GM Employee Price* on their purchase, lease or finance of an eligible new Chevrolet, Buick, or GMC vehicle. To ensure all applicable incentives are passed on to eligible Preferred Pricing employees, the dealership and the employee must both acknowledge the calculation on a special Preferred Pricing worksheet that details all costs associated with the purchase.
How many vehicles am I able to purchase?
You may purchase, finance or lease up to two (2) new vehicles per calendar year.
Can I combine Preferred Pricing with other available offers?
Certain GM incentives can be combined with Preferred Pricing. Eligible incentives include most national and regional offers. You can redeem your Scotiabank® GM®* Visa®** Card Earnings – subject to GM Card program rules while also combining Preferred Pricing with the Canadian Forces Appreciation Discount, Mobility Program and/or Student Bonus. Visit Scherer for details on current offers, or find current offers on gm.ca.
Who is eligible for Preferred Pricing?
Canadian employees (all active hourly and salaried staff and their spouse, not including contract or retired employees) of eligible Preferred Pricing companies.
Which vehicles are eligible?
Almost every new Chevrolet, Buick, or GMC car, SUV, crossover, van and truck is eligible. However, some models/trims may not be eligible and other models may have limited availability.
Are my family members eligible for Preferred Pricing?
The selected vehicle(s) must be titled and registered in the approved employee's or their spouse's name for personal use only.
How long do I have to keep the vehicle to be eligible for Preferred Pricing?
You must keep your vehicle for at least six months and 12,000 km.
I recently bought a new GM vehicle, can I still apply for Preferred Pricing?
No. Previous purchases are not eligible.